Build the pitch.
Know your numbers.
Practical tools to help you start a brand conversation and work through a quote. Use your real experience and performance. You make the final call.
Make the connection.
Lead with a real reason to work together, then give the brand one clear idea.
* Complete these before sending. Templates use your inputs; this tool does not research brands or invent performance claims.
Before you send
- Verify the contact and every claim.
- Include a concrete idea that fits their audience.
- Keep rates out until you understand scope, unless requested.
- Discuss paid usage, exclusivity, revisions, and timing.
- Send one thoughtful follow-up after a reasonable interval.
Copy or download only. This tool does not send email.
One post or a whole campaign.
Add your deliverables. We’ll total the audience fee, production, and any flat fees.
Production is shooting, editing, and preparation at Matt’s $100/hour starting rate. Enter hours per deliverable. For shared production work, divide the total hours across the items to avoid counting it twice.
Flat fees & usage rights
| Deliverables | Estimated fee |
|---|
The simple math
Audience fee per item = typical views ÷ 1,000 × CPM. Add production hours × $100. Multiply by quantity, then add campaign licensing and other flat fees once. UGC is production only, with no audience fee. Different formats have their own CPM inputs.
Where the starting rates come from
Construction YouTube integrations start at $70–90 CPM using Matt’s supplied benchmark. Agentio explains its CPM-based pricing approach here; we have not verified that it publishes $70–90 as a typical construction rate. Other presets are editable planning assumptions, not measured market averages.
Use your recent median views for comparable content. This estimates a quote, not guaranteed views or income. Brand reuse, paid ads, raw footage, and exclusivity must be defined. Taxes, commissions, and platform fees are not included.
Off by default. Inputs stay in this page unless you opt into local browser storage or export them. Don’t enter private brand information on a shared device.
Put the tools behind a plan.
Learn the full approach in The Creator Business Blueprint. Nine modules, 38 lessons, one downloadable guide.