A written course by Matt Panella
YOU'VE BUILT
THE AUDIENCE.
NOW BUILD
THE BUSINESS.
Turn the content you create into a business you own. A downloadable written course covering content creation, sponsorships, pricing, and lasting brand relationships.
57-page PDF · 9 modules · 38 lessons · $99
MATTBANGSWOODFIELD GUIDE / 01
THE CREATOR
BUSINESS
BLUEPRINT↗
Real experience.
Practical lessons.
Your next chapter.
BY MATT PANELLA9 MODULES
BUILD SOMETHINGTHAT'S YOURS.
01 Know your value02 Build brand relationships03 Price with confidence04 Own your business
BUILT ON REAL EXPERIENCE
THE WORK.
THE CONTENT.
THE CONNECTION.
Before the blueprint, there was the work. Watch a few of the most-viewed videos from my YouTube channel.
Carpentry 101: Basics of Wood Framing with MattBangsWood [#1]
Watch on YouTube ↗I Bought the Cheapest House I Could Find To Remodel! [#1]
Watch on YouTube ↗Public view-count snapshots, rounded down. Counts may have increased. Explore more on YouTube.
THE CURRICULUM / 9 MODULES
LESS GUESSWORK.
MORE DIRECTION.
From understanding what you bring to the table to managing the deal after you land it. Here's the blueprint.
FREE CREATOR TOOLKIT
BUILD THE PITCH.
KNOW YOUR NUMBERS.
Write a first pitch, follow up, or respond to a brand. Then build an editable rate estimate around your audience, production costs, and usage rights.
Open the creator toolkit“THERE IS ONE YOU.
THERE ARE HUNDREDS
OF BRANDS.”
This is what I've learned from putting myself out there, building an audience, and working with brands. You don't need to become someone else to make this work. You need to understand your value—and deliver on what you promise.
THE CREATOR BUSINESS BLUEPRINT
YOUR NEXT CHAPTER
STARTS WITH A PLAN.
- 9 focused modules
- 38 practical lessons
- Sponsorships & negotiation
- Affiliate & product strategy
- 57-page downloadable PDF
- Exercises & 30-day calendar
- The MattBangsWood Playbook
$99 / one-time payment
The complete 57-page student edition, including 38 lessons, practical exercises, a media-kit example, and a 30-day content calendar. Download the PDF and work through it at your own pace.
Buy the blueprint · $99 ↗One-time payment · Download after payment confirmation · No subscription
A FEW THINGS TO KNOW
BEFORE YOU DIVE IN.
Is this for new or established creators?
Both. New creators can start with Module 0 and its 30-day content calendar. Established creators can use it as a refresher before working through the business modules. The final module includes both paths.
Is this only for construction creators?
The examples come from Matt's experience as a builder and creator. The principles of communicating your value, pitching brands, pricing, and delivering on commitments apply across niches.
Will this guarantee sponsorships or income?
No. This is education based on experience. Results depend on your audience, work, market, and follow-through. Income, sponsorships, and audience growth are not guaranteed.
Is this a video course?
This edition is a downloadable PDF with written lessons and exercises. The YouTube videos on this page are examples of Matt’s work. They are not paid course lessons.
How do I get the blueprint?
Buy the PDF student edition for a one-time $99 USD payment through Stripe. After payment is confirmed, your confirmation page provides your download. Save that page for future access. For help, email mattbangswood@gmail.com.
IN THE PRESS / ON THE RECORD
BEYOND
THE FEED.
Conversations about building, creating, and showing the next generation what's possible in the trades.
The Wall Street Journal
Gen Z Plumbers and Construction Workers Are Making #BlueCollar Cool
A look at creators bringing the skilled trades to a new generation, including Matt and the business behind his content.
FORTUNE
Matt’s path from construction to a creator business
A profile of the builder behind MattBangsWood.
Ford
Highlights from the People Working to ACCELERATE the Essential Economy
Ford highlights Matt’s appearance on stage and his message about the future of the skilled trades.
FOX BUSINESS
Blue-collar work stigma has ‘lessened’ thanks to social media spotlight: Matt Panella
Houzz
The Houzz Guest: How to Build a More Wildfire-Resilient Home
Matt talks building decisions, choosing contractors, and protecting homes from wildfire.
Selected coverage and appearances. Links open on the publisher’s website; some stories require a subscription.